The Yard

The Yard boasts an eclectic collection of phenomenal beers & cocktails behind their bar surrounded by some fantastic food trucks to satisfy any appetite. The decor is lively, the round-up of cuisine diverse, and the cocktail selection they’ve curated has something for everyone. Their menu design is just as action-packed, with quirky illustrations and colors galore, to help their personality pop through paper. We designed their menus time and time again to fit their colorful and eclectic personality and had a lot of fun along the way; there are a lot of custom drawings for special drinks named after local tidbits and trendy trivia. We went brighter and bolder in our latest update that featured the main characters from their murals on the outside cover and incorporated funky elements from previous versions throughout to stay true to character. A fun sun icon indicates which cocktails are $2 off during happy hour. We also created content for their social media to promote their products and special events which we also personalized with custom print collateral. Be sure you stop by the next time you find yourself in downtown McAllen.